Harrah's Reflection

Dear Board of Directors,

                Our past meeting with the IT consultants have been a pleasant enrichment experience; as our company looks forward to continue in growing and expanding our clientele.

                Unfortunately, I won’t be able to participate in our next meeting this coming Tuesday. As our company approaches one of our biggest challenges to retain our customer market share and continue expanding. For this reason, I am committed to contribute my personal view of our company and what I believe we should focus and learn from our IT consultants.

                Our IT consultants clearly understand our challenges and our advantages against our competitors. We have learned and disrupted our business model by using closed loop marketing. As we continue to grow we might face new challenges to retain our customers. New threats for competition may arise as businesses learn from our business model that infrastructure investments are not as profitable as closed loop marketing investments and IT software investments. 

Our IT consultants have recommended a suitable re-designed website that connects our card rewards programs to our customers. Here customers will be able to manage and choose their best deals as we continue to learn from them what they like to continue inducing them to play more with us. Our IT consultants clearly understand our objectives which are increasing revenues by giving customers more reasons to play at Harrah’s.

In addition, the IT consultants have recommended us to opt for the Online Gambling industry. They have shown us that although online-gambling is not allowed in the U.S. it is one of the fastest and growing business in the world. As this approach is new to our company some questions have aroused from this recommendation. As Harrah’s wouldn’t be able to benefit our U.S. stockholder’s from online-gambling due to illegalness in the U.S. Will Harrah’s operate internationally under another entity? Questions of maintaining Harrah’s culture and reputation have also been brought up in our last meeting. Our separate entities will allow us to gain new international market and use projected profits for future infrastructure investments.

In conclusion, although our competitors possess with larger amounts of capital investments.   Harrah’s has a main competitive advantage among our major competitors; the advantage of experience on what customers like/prefer. This advantage will enable us to continue improving our home-base customer retention by enhancing our IT software with newer investments. While also continuing disrupting our business model internationally by looking new industries such as online-gambling.