Our company should have a strong presence in the social media network. In particular it would be beneficial to our company to begin a blog. Becoming part of the online community would bring us closer to our customers. We would acquire new clientele as we would have the opportunity to expand our brand name. We do not only get the opportunity to introduce ourselves and explain what we do, but we also explain why we do it.
A blog is a great tool of communication to give company updates. We would be able to provide statistics and figures of how much risk has been assessed. We would be able to provide more updates to our customers. Our customers would become engaged by the brand. It is our opportunity to have a real connection when our customers can post comments and we can react with them in real time. When it becomes more personal the brand seems almost humanized. Because our blog would be updated regularly, we would know in the moment of a person's frustration as well as appraisal, and we would react appropriately to the post. This would allow us to gain company perception in that moment.
Pros:
Introduce your company: Tell prospective customers who you are, what you do, and why you do it.
answer any questions from customers to avoid them searching outside sources when they can find it on the companies blog.
Post current information about any relevant topic of discussion or even post related articles.
Increase online presence.
Can be linked to main website as well as post other social media networking sites.
Strengthen brand loyalty
Personal connection with clients
Gain feedback in real time
increased credibility among your customers which may include board of directors, stakeholders as well as business partners.
Cons:
It needs to be updated constantly.
A schedule needs to be set for when things get posted.
Have to make time to answer all blog comments
There is a lot of negativity that will be exposed
CEO's are stepping outside of their role by exposing themselves to the social media spotlight.
This blog would allow us to expand on all key industry points. As a company we would become more credible for having a greater social media presence as well as have more brand exposure. With our frequent blog entries we would have an increased amount of loyal customers that followed us online. The entries could be as simple as one sentence leading to a link that takes them to a related article or an entry on how to invest your money. The blog would be written in the voice of an executive and reflect all viewpoints that come from the CEO himself. In summary, I think that it would be to our company's advantage to enter the blogging community so we could have greater brand exposure as well as increased credibility and we can continue to grow as a company.
Sincerely,
Ronald A. Rojas
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